Essentially Yours is a Post Mastectomy Boutique inspired by family members whom have overcome breast cancer and now live a healthy fulfilling life. It needed a media package to better convey the company’s brand online and offline, to easily help visitors find information, and to work seamlessly with whatever device visitors were using.
Essentiallyyours.net serves mastectomy products — everything from bras to breast forms to head gear. We spoke to company’s stakeholders to flesh out each of their individual needs. We analyzed the needs of target audience, staying focused on,
- A retail customer-centered approach
- Middle age woman as target audiences
- Digital strategy should line up with those audiences
- Must work on all devices
- UX stage, using good formatting to get good SEO value
- Increase conversion by combining social media and offline marketing
We make sure everybody agree with these key points before going the planning stage.
User surveys are a means of finding out how our design is likely to be used by a specific set of users, and who these users are likely to be. The answers user surveys provide must be relevant to the issues that are important to us.
User – Clients – Us
Customer-focused was one of the biggest concerns for branding design. Clients are happy if their users are happy. If the users like it but clients don’t, then we’re doing something right. We got it done by survey targeted customers and ask their comments.