The Cottage Irving Place Avenue is located in midtown Manhattans financial, business center and tourist area, catering to a professional crowd for lunch, after work drinks and dinner.
We spoke to restaurant’s stakeholders to flesh out each of their individual needs. We analyzed the needs of target audience, staying focused on,
- Residential & commercial as target audiences
- Digital strategy should line up with those audiences
- Must work on all devices
- UX stage, using good formatting to get good SEO value
- Increase conversion by integrating online directory listing
We make sure everybody agree with these key points before going the planning stage.
User surveys are a means of finding out how our design is likely to be used by a specific set of users, and who these users are likely to be. The answers user surveys provide must be relevant to the issues that are important to us.
User – Clients – Us
Customer-focused was one of the biggest concerns for branding design. Clients are happy if their users are happy. If the users like it but clients don’t, then we’re doing something right. We got it done by survey targeted customers and ask their comments.