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FAQ

Browse FAQ for the info you need, you can get answers to the most top questions about our services

Top 718 email & phone support
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Email & Phone

Any Question? Call us at: 212-213-8088 or Email: info@top718.com

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Live Chat

Our support professionals can help with your specific question by live chat. (Coming Soon)

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Free Quote

One of our professionals can help with your specific question. Call us at: 718-897-1098

Top 718 free web maintenance
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Maintenance

We offer FREE website maintenance for an half year after the website was launched online.

Top 718 free training
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Training

After your site online, we will schedule a training class to teach you how to maintain your website by using a CMS.

Top Questions

General Questions

How much do you charge to design a website?

We build websites for $799 to $2,399 on average. In some cases, such as extensive websites, the cost is often $5,000 and up. Our quotes are about half what most many of our competitors charge. For more information, please check Pricing page.

how long does it take to get a website up and running?

It varies tremendously. Normally it takes to complete a website project depends upon the complexity, size, goals, functionality, and design of a website—as well as a client responsiveness and quality of participation. While very small websites can take as little as 2-4 weeks to complete, larger more complex websites can take 6 months and beyond.

What type of payment forms do you accept?

We accept debit and credit card payments, as well as checks and money orders.

My business isn't in your city, can you still build my website?

Currently, we have developed websites for clients across the US.

My nephew offers web design for free. Why shouldn't I use them?

Someone offers a website design for free, that doesn’t always mean that they’re good at it. When it comes to websites, plenty of people can build them. But most won’t know exactly how to get that site to show up well on search websites like Google, Yahoo and Bing.

I already have a website. Why isn't it listed on Google or Yahoo?

There are many design companies out there, but most don’t have experience in getting web sites to rank well on search engines like Google. Even if you think that you got the best looking website in the world, it doesn’t mean people can find you on Internet. Get a ranking well on search engines; you need SEO (Search Engine Optimization) service. By using a variety of techniques, an experienced web design company can improve your business exposure.

What should I know before hiring a web design firm?

When choosing a company to design your website, there are a number of important factors to consider. Keep these questions in mind when considering a particular firm:

  • How long has the company been in industry?
  • Do they have a large portfolio with working sites that you can visit?
  • Does the company have positive client testimonials & links to their sites?
  • Do they list their address on their website?
  • Do they have samples of how their clients rank well in search engines?

How will I know if people are visiting my website?

We offer an analytic program for you. This program shows you how many people visit your website, where they came from, and even what they were searching for on Google.

What if I need to make changes to my website?

Maintenance by Top718
This option is recommended for companies who plan to have sites that won’t require regular updating. We make updates to your site per your requests, and those updates are simply billed hourly (with a 30 minute minimum) or on a monthly retainer.

Maintenance by You
This option is recommended for companies who plan to have sites that will require regular updates, changes, and additions. For this option, we integrate a powerful Content Management System (CMS) into your site that allows your team to quickly, easily, and securely update all of your content with the click of a few buttons.

It's all so complicated and I don't understand it.

Can you afford to ignore it? Your competitors won’t. They’re already using it to improve their business, gain customers and reduce costs. I can help you understand the Internet and how it work. I’ll take care of the complexities of web design to make it really easy for you to get your affordable website.

I have more business now, do I still need a website?

Has your business always been like this? If you have built up a good business you already know that you have to keep rolling. Otherwise your customers may leave, simply because it is so easier to do business with your competitors.

My customers like things the way they are. They're not even using the Internet.

Is that true? Now, 98% of American can access Internet by using different devices, see article by Adi Robertson.

What happens if I decide I don’t want my website anymore?

You can cancel any time after your site is online.

I am already on the Online Yelp Pages, why should I have a site with you?

The yelp is a very small part of the Internet. Why would people limit their search to the Yellow Pages when they could search the whole Internet just as easily? The advantage of having your own web site is that you can market on the Yellow Pages site and then anywhere else you want to by registering with search engines.

Search Engine Optimization

Why should I need SEO service?

SEO service enables your website rank on search engines organically, allows you get more traffic and get more exposure, increase conversions and your ROI.

What is backlinks? Why it’s so important?

Backlinks are one of the most important aspects that help your rankings. Search engines see backlinks as reference for your website.

I heard of backlinks must from a reputable site, correct?

Yes, Ideally you want to get backlinks from reputable sites, and should be created by real people.

How much should I spend on my online marketing?

It depends on what your expected return from investment. You want to make sure your provider is presenting you with quantifiable results.

How to optimize my website for better results?

The best way to achieve great results is to combine online marketing strategy and search engine optimization.

What are Page Titles & Meta Description tags look like?

Page Titles & Meta Description tags of a URL are the on page elements that appear in search results for that URL: Page Titles are one of the best ways to define what a URL contains for the search engines and needs to be optimized properly for a URL to rank for a specific term. The Meta Description also helps browsers understand what your site’s specific page is about.

How does Google see my site?

Google crawls each site often and sporadically using ‘spider bots.’ The bots read your pages and help Google catalog your site and its associated pages.

What is Google Webmaster Tools? How it works?

Google Webmaster Tools is designed to monitor indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, disavow links, and more. Google WMT’s is a must-have for any site looking to optimize.

What’s an XML sitemap? How is works?

An XML sitemap is a list of pages of a website accessible to crawlers or users. It helps search engine spiders find, crawl and index pages on the site.

What is a robots.txt file?

A robots.txt file on a website will act like a request that specified robots ignore specified files or directories in their search. This might be, for example, out of a preference for privacy from search engine results, or the belief that the content of the selected directories might be misleading or irrelevant to the categorization of the site as a whole, or out of a desire that an application only operate on certain data.

Why is page Rank is important?

No one is completely certain as to the ‘exact’ science of how page rank is formulated, but it is understood that a number of elements such as age, number of backlinks, and amount of content are used to formulate it. Years ago, Page Rank was a way for Google to determine a web pages search rankings but now it is just one of 200 ranking factors Google uses to determine a page’s popularity. While still relevant, it is no longer the driving force for determining rank.

What is Google Analytics?

Google Analytics helps you to analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page. It’s very important tool you must have.

How long does it normally take to see SEO Results?

There is no way to put a specific number on how fast it will take. But many sites usually engage in an SEO program for at least six months in order to achieve good results, yet ‘desired results’ will vary with each client. Patience is one of the best aids to an SEO campaign. It may be best to understand that SEO tactics are ‘working’ all the time to achieve your desired results; and, once your SEO results are achieved, they are long lasting.

What’s the difference between organic SEO and Paid results?

When a browser conducts a search, they will be confronted by both organic results and paid results (those which are highlighted and usually placed on the very top or right-hand side of the page). While Paid Advertising is a great way to get you in front of people quickly, it is the quest of every business to achieve first-page, organic-SEO results because you no longer need to pay every time someone clicks on your site. Untitled-2

Content is king, what does it mean?

Content is what gives users the information they want. It is also what the search engines to determine what your site is about use. As they say in the Search Engine Optimization community, Content Is King. Not only does your content give information to your visitors, it builds curiosity, sometimes it sells them something, and if it’s good it will keep people on your site. And that is what the search engines want.

Is social media helps my SEO?

Social Media is beneficial for your website on multiple fronts. First it provides you an opportunity to get in front of your target audience and bring traffic to your site from other sources. Second it allows you to get mentions from very popular sites that are important in the eyes of the search engines. You will also have the unique opportunity of building community around your brand allowing you to connect with your most loyal customers. It’s a great way to gain exposure and get impact from optimization.

Do I need reputation management for my website?

Reputation Management is no longer a separate “thing” to do for your business. The Internet and search engine technology has made it easier for people to leave bad reviews, build negative sites, and impact your brand in a less than positive way. It’s extremely important that you have a plan in place that protects your brand, your business identity and protects your reputation. Part of reputation management knows what’s going on about your site, having plans in place to protect it if something goes wrong and an active plan being implemented to prevent the negative aspects of search.

What is a Landing Page and what is the benefit?

Landing pages can act in many different forms depending on where your visitor is coming from and what purpose you have for that landing page? By definition it is nothing more than a page that your customer lands on from some other location. But what it can do for your business could mean mediocre revenue streams or amazing revenue streams. Your landing page may be purposed for building a list of customers, while another landing page may be purposed for education, and another landing page may be used to sell your flagship product. As you can see, landing pages are a critical competent of your online marketing strategy and must be considered when developing a proper online marketing campaign.

How It Works?

What is website hosting?

Simply think of a hosting as the computer your website resides on. Your website is a collection of all files, and to be accessible to the internet continuously it needs to be on a server that is always available, has full time connection to the internet, and is fast enough to handle multiple visitors at the same time. There are a lot of hosting out there, such as Hostgator.com or Godaddy.com. Usually they charge about $6 dollars a month.

What is a domain name?

Your domain name is just the name that people use to connect to your website, example www.google.com. Normally you pay $10 dollars yearly.

Should I get a ".us" or a ".com" domain name?

If you were targeting the international market, then .us would be good. If you are targeting customers in US, then a .com domain name is more likely to be found. You can have more than one domain name pointing to your website, so you could have both a .com and a .us domain name.

Can I get email with my domain name?

Yes. You can “brand” your email address as your own. As an example, instead of yourname@gmail.com, you can have yourname@yourdomainname.com. You can have as many addresses to your domain name as you like including generic addresses such as info@yourdomainname.com, sales@yourdomainname.com.

How to register a domain name? And how to submit a hosting service?

It’s pretty simple; we can either do it for you, or assist with you to get it up.

How to make a good website?

1. Think about why you want or need a website. You know your business, so you are the best judge as to what you and your customers want to get out of your website. Make a list of what you want to achieve, provide information on your products and services, list contact information for your business, keep your customers and potential customers up to date on your offerings, online sales and so on. Also think about what you want your website to achieve from a customer viewpoint. Make a list of this too. Having all this thought through will make the website design process a lot smoother. 2. Get ideas from your competitors. Use search engines and check out similar businesses in other countries to see if you find any good ideas. 3. Put everything together in a brief. Lack of a brief can lead to a poor result. It will also help if you can prepare any ideas for content (text) and provide images, logos, photos, etc, of your products and business. 4. Find website design firms. Take your brief to some web designers. Make sure they understand your requirements, and how well they grasp the needs of your website. Also, ask them for any ideas they have to help you achieve what you want, the technology you can employ to make your website function better. Check out samples of their work. Get an estimate for cost and decide whom are better you going to work with. 5. Work in stages. Remember you can phase your website development. Stage 1 may be to get a basic affordable brochure website up and running, stage 2 may be to add an online catalog, and stage 3 may be online sales with credit card facility. The Internet lends itself to this type of approach so consider it from the start with your designer and you can avoid major costs to add a new feature. 6. Be professional. Make sure your site has been checked on different browser versions (Firefox, Chrome, Safari and Internet Explorer). Construct a privacy policy, terms and conditions, refunds policy, etc. You may already have this information in other material, but otherwise there are many online tools that can help you construct these policies. 7. Help your website. Make sure your site is submitted with search engines. Add your domain name to all company printing literatures such as business cards, email signatures, letterheads, signs, vehicles and advertising. Make use of techniques such as mailing lists to keep your customers up to date. Consider advertising and other promotion to market your website, and finally, check email regularly and respond to information requests.

Web Design Process

Discover

We start out by collecting information, it gets you to where you want to join the most effective and efficient way possible. The first, your business research. We look at every aspect of your business, from your stakeholders to your competitors. We will interview by asking questions. We keep everyone focused throughout the entire projects.

  • Stakeholder interviews
  • Competitive analysis

Then, your user research. Everything your business does is for your users. we need to know who they are, what’s working and what needs are unsatisfied.

  • Focus groups
  • Customer surveys
  • Persona development
  • User testing
Planning

Armed with our researches, we bring research to life, develop your online story, identify what’s different about you? Why will people want to know about you? Why should people even care? and create a digital strategy that meets your goals and your users.

  • Generate ideas, brainstorm, and develop concepts and key messages
  • Develop an overarching content strategy to guide you now and in the future
  • Create user personas, strategies to meet the needs of different user-types
  • Maintain brand focus and ensure message consistency
Framework

Once everyone involved in your project agrees on a direction, we start exploring ways to get you to your goals. During this phase, we focus on structure and functionality and make sure they support the big picture. it includes,

  • Generate ideas about integrating your story online
  • Brainstorm possible information dissemination methods
  • Storyboards
  • Wireframes
  • Information Architecture
Design

We started with mock-ups that flows directly from research completed and framework we built. It’s a natural extension of these processes; it cannot be effectively completed in a vacuum. The design reinforces and enriches the essence of everything your company represents.

Develop

After designs are approved, we move forward with the development phase. we’ll help you make decisions that will affect the functionality of your website: empire or lightweight design? Responsive design? Integrating video? We’ll answer these questions and guide your stakeholders. We keep everyone’s eyes on the prize by creating presentations, mock-ups, and videos that advocate for your vision and keep momentum rolling.

Monitoring

It’s not enough for us to create a website and then leave you to fend for yourself. The launch of your project is just the beginning of a committed, productive collaboration. After your website goes live, we help you continue to grow by monitoring your website’s success, using analytics and testing to measure growth, disseminating your content across appropriate distribution channels (social media and blogs included), and keeping your website healthy.