Qinghua Zhang (Eddie), a web designer / developer based in New York. I deliver powerful, user-friendly creative solutions using a wide range of media. This site is an online portfolio presenting my work. QZ is short for Qinghua Zhang – my full name. QZ Creative is uniquely positioned to meet the challenges of the marketing future.
My work experience has given me a good working knowledge of how all the pieces of digital communication and applications come together to form a whole. Strong visual style, ability to learn new technologies, and thorough understanding of how typography, layout, color, images and interactivity impact user experiences enables me to quickly find a correct solution to solve design problems. My knowledge of web design issues, including browser usability and cross-platform compatibility and web standard compliance that have gained industry wide recognition has allowed me to work with clients and projects of all sizes.
I’m also a gifted musician who has performed at Carnegie Hall and Lincoln Center. My distinctive style incorporates western/modern techniques on traditional Chinese music and current involvement in fusion music reflects the subtle mixture of exotic and eclectic elements.
One approach to design has five elements: metal, wood, water, fire and earth corresponded with five key characteristics which are durability, grounding, flexibility, passion and discipline to produce powerful, creative and user-friendly solutions. The other approach to design I use is the unity of opposites by balancing Yin/Yang.